Connan reveals new collection "Superficial"
The clothing label wants to explore the qualities of being frivolous in an uncertain world
PARIS, FRANCE — Connan revealed an exclusive collection, Superficial, is now available. Starting today, customers can shop the new pieces online. Some additional items will be added progressively.
Various fashion pieces are already available to purchase. Tank tops, crop tops, t-shirts, but also jackets and bags.
The brand wants to affirm its attachment to some kind of frivolity, of which fashion is often accused of. In an increasingly uncertain world, we may need to reconsider the qualities of being superficial and even pointless, from time to time.
Each piece of work will be originally produced, and will contain exclusive prints from the house’s creative director. Although this is released during the summer, the collection is seasonless.